25 Best Beauty Dupes of 2023

With the rising costs of just about everything in 2023, finding ways to cut expenses without sacrificing quality is top of mind for many. This is especially true when it comes to makeup, where cult favorites often come with premium price tags. The good news is that affordable dupes for those coveted high-end products are readily available – you just need to know where to look. This curated list reveals some of the best dupes on the market for wildly popular makeup items. From concealers to bronzers, eyeshadows to lipsticks, these drugstore steals provide remarkable similarities to their pricier counterparts for a fraction of the cost. Keep reading to uncover these beauty dupes and tips for replicating iconic looks on a budget.

1. Tarte Shape Tape Concealer vs e.l.f. Hydrating Camo Concealer #

Shape Tape Concealer by Tarte is the #1 bestselling concealer known for its full coverage and creaseless finish. The Hydrating Camo Concealer by e.l.f. offers similar benefits for much less.

Shape Tape Concealer helps makeup wearers cover imperfections and achieve flawless coverage. The Hydrating Camo Concealer provides comparable hydration and brightening with ingredients like hyaluronic acid and rose flower water. It offers the same creamy texture and seamless blend according to reviews. The budget-friendly e.l.f. concealer gives nearly identical results as the Tarte cult favorite for over $20 less.

The e.l.f. Hydrating Camo Concealer provides the coverage and finish of Tarte Shape Tape Concealer for a fraction of the price.

2. Bite Beauty’s Matte Creme Lip Crayon vs Maybelline Super Stay Ink Crayon #

The Matte Creme Lip Crayon by Bite Beauty is known for its creamy, matte lip color. Maybelline Super Stay Ink Crayon offers almost identical shades for much cheaper.

The Bite Beauty lip crayon provides bold, matte lip color with a comfortable feel. The Maybelline Super Stay Ink Crayon has a similar creamy, matte finish that lasts. It offers nearly the same shade range for a fraction of the price at just $8.99. Reviewers say the budget-friendly Maybelline crayon provides almost indistinguishable results from the Bite Beauty original.

The Maybelline Super Stay Ink Crayon provides virtually the same shades and finish as the Bite Beauty Matte Creme Lip Crayon for much less.

3. Milk Makeup’s Hydro Grip Primer vs e.l.f. Power Grip Primer #

Milk Makeup Hydro Grip Primer is a popular silicone-free formula known for gripping makeup in place. The e.l.f. Power Grip Primer offers comparable results for much cheaper.

The Hydro Grip Primer smooths skin and keeps makeup looking fresh all day. The e.l.f. Power Grip Primer provides similar hydration and tacky grip with ingredients like grapefruit extract. Reviewers rave that the affordable e.l.f. primer gives the same smooth, flawless base as the Milk Makeup original for over $25 less.

The e.l.f. Power Grip Primer provides the same gripping effect and hydration as Milk Makeup’s Hydro Grip Primer for a fraction of the cost.

4. NARS Radiant Creamy Concealer vs Revlon Candid Antioxidant Concealer #

NARS Radiant Creamy Concealer is a bestselling concealer known for its blendable, luminous coverage. The Revlon Candid Antioxidant Concealer offers similar results for much less.

The NARS concealer provides medium, buildable coverage with a radiant finish. The Revlon Candid Concealer offers comparable medium to full coverage with antioxidant benefits. Reviewers say it provides the same brightening effect as the NARS concealer for over $25 less.

The Revlon Candid Antioxidant Concealer provides virtually identical coverage and brightness as the NARS concealer for a fraction of the price.

5. Makeup by Mario’s Master Hold Brew Gel vs NYX Control Freak Eyebrow Gel #

The Master Hold Brow Gel by Makeup By Mario provides salon-quality hold. The NYX Control Freak Eyebrow Gel offers comparable hold for much cheaper.

The Master Hold Brow Gel is known for keeping brows perfectly groomed all day. The NYX Control Freak Gel provides the same clear, flake-free formula to style brows for only $6 compared to $22. Reviewers say NYX offers identical long-lasting hold for brows at a fraction of the price.

The NYX Control Freak Eyebrow Gel provides the same salon-quality hold as the Makeup By Mario Master Hold Brow Gel for much less.

6. Anastasia Beverly Hills Brow Freeze vs. e.l.f. Brow Lift #

Anastasia Beverly Hills Brow Freeze is a cult favorite brow wax known for its strong hold. The e.l.f. Brow Lift provides similar hold for much cheaper.

Brow Freeze is known for sculpting and locking brows in place all day. The e.l.f. Brow Lift offers comparable lift and hold with ingredients like cetyl alcohol. Reviewers say it provides the same salon-quality hold as the ABH wax for over $15 less.

The e.l.f. Brow Lift provides the same extreme hold and sculpting as Anastasia Beverly Hills Brow Freeze for a fraction of the price.

7. Urban Decay Naked 3 Palette vs Covergirl TruNaked Palette #

The Naked 3 Palette by Urban Decay features universally flattering rose gold eyeshadow shades. The affordable Covergirl TruNaked palette offers similar rosy neutrals.

The Naked 3 palette provides a range of pinky nude shades in various finishes. The budget-friendly Covergirl TruNaked palette features comparable rosy neutrals in shimmer, matte and satin. Reviewers say the Covergirl eyeshadows offer nearly identical pigmentation and blendability to the Urban Decay shades for only $9.99.

The Covergirl TruNaked palette provides remarkably similar rosy, neutral eyeshadows compared to Urban Decay’s Naked 3 for a fraction of the cost.

8. NARS Legendary Orgasm Blush vs Milani Baked Blush #

NARS Legendary Orgasm blush is known for its brightening peachy-pink glow. The Milani Baked Blush in Luminoso offers an identical look for less.

The Orgasm blush provides a universally flattering warm, radiant flush. Milani’s Luminoso Baked Blush delivers that same lit-from-within glow in a creamy powder formula. Reviewers rave the Milani blush provides the same identical shade and sheen as the iconic NARS blush for more than $20 less.

Milani’s Baked Blush in Luminoso is virtually indistinguishable from NARS’ iconic Orgasm blush for a fraction of the price.

9. Thrive Causemetics Brilliant Eye Brightener vs. e.l.f. No Budge Shadow Stick #

Thrive Causemetics Brilliant Eye Brightener provides easy, crease-proof eye color. The e.l.f. No Budge Shadow Stick offers the same convenience in more shades for less.

The Brilliant Eye Brightener gives mess-free, vibrant eye color in one step. The e.l.f. No Budge Shadow Stick provides the same creamy, budge-proof eye color but is available in a range of shades. Reviewers say the budget-friendly e.l.f. stick offers identical vibrant color and ease of use for only $5.

The e.l.f. No Budge Shadow Stick provides the same quick, crease-free eye color as the Thrive Causemetics Brilliant Eye Brightener for a fraction of the cost.

Final thoughts #

These dupes represent the very best budget-friendly alternatives for recreating high-end makeup looks in 2023. With impressive formulas that perform on par with their expensive inspirations, turning to more affordable drugstore options allows you to achieve stunning beauty results without breaking the bank. Be sure to check back regularly as we continue to share the hottest new dupes and test the claims on the latest viral finds. Armed with the insights from this post, you can confidently purchase makeup knowing there are fantastic steals offering comparable quality for less.